A Rebirth of the Traditional, American-Style Barbershop Proves a Cut Above the Standard Salon
Remember the classic barber shop? The scent of talc, the buzz of trimmers, and conversations that collided into a single, harmonious sound…it made a man’s grooming experience much more than just an errand to run on the weekend. Locals came to swap stories, learn of neighborhood happenings and, of course, get a good haircut.
Denverites want to have those meaningful experiences again, which is why the traditional American barber shop is gaining momentum in the local community with the grand opening of vintage-inspired Finley’s Barber Shop, a celebrated Austin-based and locally-owned concept known for providing a luxury grooming experience for the discerning man. Finley’s is opening its first out-of-state shop in Denver on Saturday, May 20 at 9 a.m. The establishment will be located at 1630 Chestnut Place in Denver near Union Station.
“It’s more than a place where you leave looking good; you leave feeling confident, connected and catered to,” said co-founder Scott Finley. “We’re seeing a cultural shift in what consumers want in their local barber shop. The discerning Denver man values an experience as much as the end-result. At Finley’s, we believe the Denver man can have a well-groomed beard or fresh haircut and have a luxurious, comfortable experience in the process,” he continues.
But what is it about Finley’s that makes it truly different from the standard salon?
Customers say their focus on impeccable service and the environment Finley’s provides is unmatched. The interior of Finley’s is reminiscent of generations past, with its classic barber chairs, wood flooring, black and white vintage mosaic tiles, custom-designed millwork stations, eclectic family photos, and vintage schoolhouse lighting…making the shop a cut above the standard salon or grooming parlor. Additionally, adhering to the Finley’s belief that a father and son can build a bond over a good haircut, they offer “Father and Son-Days” every Sunday, where dads and sons receive 20% off grooming services.
“Customers feel like they’ve walked into a barbershop from the 50s, but also recognize the modern amenities offered such as the flat panel TVs and the client lounge with a beverage cooler full of beers, wines and sodas,” said co-founder Darren Peterson.
Those amenities were well-received in Austin and Peterson believes are aligned with Denver consumer’s needs. Cultural and economic similarities to Austin make Denver an ideal expansion location according to Finley and Peterson. In addition, the Mile High City has a high percentage of licensed barber per capita, signaling opportunity for Finley’s to tap into the local talent.