These New RTD Ads Are Causing Quite The Commotion In Denver

RTD launched the new safety campaign Thursday, taking a leaf from the Metro Trains Melbourne transit agency in Australia, which garnered global attention — and 75 million safety pledges — following the campaign’s launch in 2012. It’s the campaign’s debut in the United States.

With a catchy tune that quickly gets stuck in your head, the campaign shows 21 colorful blob-like characters risking life and limb — and ultimately dying — due to a variety of scenarios, such as having a pet rattlesnake, teaching yourself how to fly a plane, poking a bear, selling both your kidneys on the Internet and walking or driving in front of trains.

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5 comments
Benjamin Quintanilla
Benjamin Quintanilla

"Dumb ways to die" is not the same thing as "don't be jimmy". Write an article that people can actually care about.

Aaron Whitley
Aaron Whitley

As a bus operator i like them because people are stupid and need to be reminded of what not to do