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From $50 in the Late 90’s to $250 Today: How Skiing/Boarding in Colorado Became a Luxury Experience

From $50 in the Late 90’s to $250 Today: How Skiing/Boarding in Colorado Became a Luxury Experience

by Larry Ulibarri
October 15, 2024
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The Evolution of Ski Lift Ticket Prices in Colorado: From the Early Days to 2024

Colorado has long been a haven for skiers and snowboarders, attracting enthusiasts with its stunning mountain ranges and legendary powder. But as the popularity of the sport has grown over the decades, so too have the prices of ski lift tickets. From the early days of affordable skiing at places like Vail, Keystone, and Copper Mountain to today’s premium-priced lift passes, the cost of hitting the slopes in Colorado has evolved significantly.

The Early Days: Vail, Keystone, and Copper Mountain

In the early days, skiing was a simpler and more affordable pastime. When Vail Mountain opened in 1962, a single-day lift ticket cost about $5—roughly the price of a sandwich today. Keystone (opened in 1970) and Copper Mountain (1972) offered similarly affordable prices as they established themselves as top-tier ski destinations.

Back then, skiing was a back-to-basics experience with fewer amenities and slower chairlifts, but this didn’t deter a growing number of adventurers eager to explore Colorado’s pristine slopes.

The Growth of the Industry

By the 1980s and 90s, Colorado’s ski industry began to boom. Resorts like Vail and Breckenridge became world-renowned, attracting visitors from all over. As demand increased, so did the prices, with tickets rising to around $40-$50 by the mid-90s.

Though prices climbed, they were still relatively affordable, especially considering the improvements in lifts, snowmaking, and accommodations that enhanced the overall ski experience.

The Era of Multi-Resort Passes

The 2000s marked another surge in skiing’s popularity, driven by modern technology and luxurious amenities. Along with that boom came steep increases in lift ticket prices, particularly at the most popular resorts. By 2010, single-day lift tickets at Vail had surpassed $90.

However, this era also introduced the Epic Pass and Ikon Pass, which transformed the way people accessed ski resorts. Introduced in 2008, the Epic Pass started at around $579, offering access to multiple Vail-owned resorts, while the Ikon Pass, launched in 2018, offered similar perks for independent resorts like Copper Mountain and Winter Park. These passes provided great value for frequent skiers and helped drive the cost of single-day tickets even higher for tourists.

The Price of Skiing in 2024

In 2024, Colorado lift ticket prices have hit record highs. A single-day lift ticket at Vail can cost over $250 during peak season, with Breckenridge and Keystone close behind. Resorts justify these prices by continually investing in better lifts, amenities, and snowmaking technology.

For locals and frequent skiers, the Epic Pass ($909) and Ikon Pass ($1,259) remain the best options for savings. These passes offer unlimited access to multiple resorts and provide significant value for skiers planning multiple trips. However, for one-time visitors, the cost of a single-day ticket may come as a shock.

The Future of Lift Ticket Prices

As ski resorts continue to invest in infrastructure and amenities, lift ticket prices are expected to keep rising. However, multi-resort passes like Epic and Ikon will likely remain popular, offering a more affordable option for dedicated skiers.

While skiing in Colorado has become more expensive over time, the state remains one of the top destinations for winter sports. From the affordable early days of Vail and Keystone to today’s high-priced, high-tech resorts, Colorado’s legendary slopes continue to captivate skiers and snowboarders from around the world.

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