Man Who Fought for Traffic Light Dies at Same Intersection Where Wife Was Killed

Man Who Pushed for Safer Intersection Dies in Crash at Same Spot Where His Wife Was Killed

A tragic and heartbreaking turn of events unfolded this week in the Denver metro area when a man who spent the past two years fighting for a safer intersection died in a crash at the exact same location where his wife was killed.

Friends have identified the victim as longtime Cherry Hills Village resident Gerry Goldberg. He died Monday morning in a two-vehicle crash at the intersection of East Belleview Avenue and South Franklin Street — the same intersection where his wife, Andie Goldberg, was struck and killed by a vehicle in 2024 while crossing the road after a training run.

Following his wife’s death, Gerry Goldberg became a vocal advocate for safety improvements at the busy intersection. He repeatedly urged local leaders to install a traffic light there, telling Greenwood Village city council members that he hoped Andie’s tragic death could lead to changes that would prevent others from suffering the same fate.

“I would like to think that Andie’s tragic death could have some positive outcome by ensuring the future safety of others,” Goldberg told city leaders during a council meeting months ago.

The effort sparked a neighborhood campaign known as “Andie’s Light,” with residents pushing city officials to take action. Supporters of the campaign said data and traffic conditions clearly justified installing a signal.

Neighbors have long voiced concerns about the intersection, saying speeding vehicles and limited visibility make it difficult and dangerous to cross Belleview Avenue. The road is a four-lane state highway, and trees and nearby neighborhood entrances can obstruct drivers’ views, forcing vehicles to pull far into the roadway just to see oncoming traffic.

Public records show the intersection has been under discussion for years. A Colorado Department of Transportation study conducted in 2009 determined that the traffic conditions at the time did not meet the requirements for installing a traffic light. After Andie Goldberg’s death in 2024, another study was conducted. According to Greenwood Village city council minutes, CDOT later approved the installation of a signal after determining that a large percentage of drivers were exceeding the speed limit.

Despite the approval, the traffic light was never installed.

CDOT spokesperson Tamara Rollison said the state approved Greenwood Village’s plan for the signal but that the city was responsible for designing, funding, and installing it, while CDOT would handle maintenance afterward.

When asked about the lack of progress, a spokesperson for the City of Greenwood Village said the city had increased police patrols and traffic enforcement in the area while continuing to evaluate longer-term safety solutions in coordination with other agencies.

Monday’s fatal crash has reignited the debate.

Cherry Hills Village officials say they now plan to expedite a new warrant study to determine whether current conditions justify installing a traffic signal at the intersection. Both cities say they will continue working with CDOT to evaluate safety improvements.

For many neighbors, the situation is devastating.

Residents gathered near the crash site this week to leave flowers and pay their respects to Goldberg, a 34-year resident of the area who had long warned about the dangers of the intersection.

“It’s awful for a tragedy to have to be the thing that pushes change,” one neighbor said.

Now, after losing both Gerry and Andie Goldberg at the same intersection, the community is once again calling for action — hoping the couple’s deaths will finally lead to changes that could prevent another tragedy.