CEO of Denver Virtika outerwear destroying the Colorado ecosystem to promote his brand

David Lesh, the CEO of a popular skiing clothing line Virtika (based out of Denver) thought it was a good idea to take to Hanging Lake and walk on the log with signage that clearly states not to walk on it just to promote his new boarding shorts. And he is now being investigated by federal authorities for other violations in Colorado.

View this post on Instagram

Moved to Colorado 15 years ago, finally made it to Hanging Lake. A first impression with no one there was worth the wait.⁣

A post shared by David Lesh (@davidlesh) on Jun 10, 2020 at 9:57am PDT

CEO of Denver Virtika outerwear destroying the Colorado ecosystem to promote his brand

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