The photo search for the next ‘spokesbaby’ is on, and this year, Gerber invites parents to share their childhood photos to honor their “Gerber Baby days.”
“This year’s program honors the full-circle journey from baby to parent in a fun way, uniquely connecting parents with their little ones,” said Angela Madlangbayan, vice president of marketing at Gerber, in the release. “Each year, we are blown away by all the submissions and look forward to supporting parents and caregivers who are nurturing this next generation.”
Here’s what to know before submitting:
- Parent photos must be between birth to 10-years-old.
- Baby must be between 0-48 months.
- Chosen ‘spokesbaby’ will be the Chief Growing Officer and be featured on the brand’s social channels and marketing campaigns.
- The winner will receive a $25,000 cash prize, a wardrobe from Gerber Childrenswear, a one-year supply of Gerber products, and prizes.
Last year’s winner— Isa Slish— was the first Gerber baby to win with a limb difference. His mother, Meredith, told Chicago’s ABC 7 that Isa was born without a “femur or a fibula in her right leg.”
“We hope Isa’s story can bring more awareness for limb differences and create greater inclusion for children like her. Because, just like Isa, they too can be or do anything they want!” Meredith said to the outlet.
2023 applications are accepted from May 31- June 10 on the Gerber website.
