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Before Streaming: The Lost Joy of Browsing Tower Records and Virgin Megastore in Denver

by Larry Ulibarri
August 15, 2025
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Before Streaming: The Lost Joy of Browsing Tower Records and Virgin Megastore in Denver
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Denver’s Lost Icons: Tower Records and Virgin Megastore

There was a time when Denver’s music lovers had two meccas that could swallow up an entire afternoon—Tower Records in Cherry Creek and the Virgin Megastore on the 16th Street Mall. Long before streaming and digital downloads changed everything, these stores were where you went not just to buy music, but to live in it.

Tower Records was a cultural hub. Rows of CDs and vinyl stretched endlessly, with sounds from every corner of the globe waiting to be discovered. It wasn’t just about the music—magazines, toys, T-shirts, and pop culture treasures filled the shelves. You could lose track of time flipping through racks, headphones on, sampling what might become your next favorite album.

Just downtown, the Virgin Megastore offered the same immersive experience. Its neon glow welcomed shoppers into a space where you could listen to CDs, browse books, and even snag action figures or quirky merchandise. It was as much a social outing as it was a shopping trip. Meeting friends there, wandering the aisles, and leaving with a small stack of CDs felt like a ritual.

But the rise of digital media brought the end of these sprawling temples to music and culture. Streaming made music more accessible than ever, yet the tradeoff was the slow disappearance of physical spaces where fans gathered, browsed, and bonded over shared discoveries. Today, Tower Records and Virgin Megastore live on only in memory—reminders of a time when music wasn’t just background noise, but a full sensory experience wrapped in liner notes, cover art, and the thrill of the hunt.

For anyone who spent hours wandering those aisles, they weren’t just stores. They were landmarks of youth, discovery, and connection. And though they’re gone, the echoes of Tower Records and Virgin Megastore still play on in Denver’s cultural soundtrack.

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